Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and even symphonies, he notes. “Maybe it’s time to cut through all the silliness and […]Read More In Search of the Obvious by Jack Trout
In recent years, most organisations have replaced the concept of groups with the concept of teams, finds Sarma V. S. Veluri in Organisational Behaviour: An interactive learning approach ( http://www.jaicobooks.com). He says that while teams offer a number of benefits that groups also offer — such as, increased productivity, rapid decision-making, diversity in thinking, enhanced […]Read More Organisational Behaviour: An interactive learning approach by Sarma V. S. Veluri
Financial Management is designed to help the chief executive ensure that the company’s financial management is in harmony with the company’s strategy. The book will also help in ensuring the reverse, that the company’s strategy is feasible, given the company’s financial environment and situation. The authors bring together the essentials of financial management and the […]Read More Financial Management by William W. Sihler, et al.
Publisher: Penguin Press Pub. Date: 2008 ISBN: 9781594201929 No. pages: 432 In this book you will learn How banking began Why bubbles happen What financial history tells about the present Why you should read The Ascent of Money Niall Ferguson offers a comprehensive collection of anecdotes and observations about the development of finance. He begins […]Read More The Ascent of Money by Niall Ferguson
“The Law of Patents – With a Special Focus on Pharmaceuticals in India” published by LexisNexis is finally out. The book is the first one of its kind to concentrate on the critical and hitherto unexplored area of pharmaceutical patents, especially in the Indian context. The book covers the general law of patents and has […]Read More Book on the Law of Patents
“The Touchstone Effect: The Impact of Pre-grant Opposition on Patents” is out! Among other things, the book explores the strategic use of pre-grant opposition as a touchstone to check the genuineness of inventions. This book has an online companion (click here for the blog) where you can find more about the book – you can […]Read More New Book on Patents-“The Touchstone Effect”
The mission is to create a Universal Library which will foster creativity and free access to all human knowledge. As a first step in realizing this mission, it is proposed to create the Universal Library with a free-to-read, searchable collection of one million books, available to everyone over the Internet. Within 10 years, it is […]Read More Universal Digital Library