In Search of the Obvious by Jack Trout

Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and even symphonies, he notes. “Maybe it’s time to cut through all the silliness and clarify things.”

Baffled by over ‘2,000 books covering some topic related to brands or branding,’ Trout finds that what used to be just the logo and the name of a product or a company has now become ‘this almost mystic creation that encompasses unique identities and qualities separate from the product names… In the old days, a brand name was nothing more than a word in the mind. A proper noun that is spelled with a capital letter.’

He is aghast that new managements, goaded by Wall Street, and driven by greed, can unwisely push the brand. An example cited in the book is of Volvo’s marketing initiative, in which agencies were asked to take the advertising beyond safety. Oft-ignored lessons of great importance

Source: BusinessLine


Organisational Behaviour: An interactive learning approach by Sarma V. S. Veluri

In recent years, most organisations have replaced the concept of groups with the concept of teams, finds Sarma V. S. Veluri in Organisational Behaviour: An interactive learning approach ( He says that while teams offer a number of benefits that groups also offer — such as, increased productivity, rapid decision-making, diversity in thinking, enhanced employee motivation and morale, satisfaction of social, esteem and actualisation needs, training ground for members, loyalty and commitment towards goals — teams have a cutting edge over groups.

For instance, a team’s members may each have unique skills, in contrast to a group, where every member tries to acquire all the skills necessary to undertake a task, the author explains. “In a sales group, every member uses skills of attracting customers, explaining the product, making visits, attending customer queries, and finalising the deal. Thus, if a member does not possess a particular skill, such as analysing information, he may not achieve the goal, even though he possesses other skills.”

Another edge of teams is synergy, says Veluri. “Synergy means that the outcome of a combined activity is greater than the sum of individual sub-activities. In the case of a group, the outcome of group activity is simply the sum of the performance of the individual members.” Why are teams able to reap the advantages of synergy? Because of positive motivation and coordinated efforts of the team members, he reasons.

Useful addition to the managers’ shelf.

Source: Businessline

Financial Management by William W. Sihler, et al.

Financial Management is designed to help the chief executive ensure that the company’s financial management is in harmony with the company’s strategy. The book will also help in ensuring the reverse, that the company’s strategy is feasible, given the company’s financial environment and situation. The authors bring together the essentials of financial management and the basics of the legal framework within which the company’s finances are to be arranged.

Key Features
— Provides a framework for thinking about a company’s financial condition and policy.
— Provides a similar framework for considering company’s legal structure.
— Separate chapters on ratio analysis, forecasting and cash management, conceptual approach to the debt-equity decision have been included.
— Summarizes the principles presented throughout the book.

The Ascent of Money by Niall Ferguson

The Ascent of Money Publisher: Penguin Press
Pub. Date: 2008
ISBN: 9781594201929
No. pages: 432

In this  book you will learn

  • How banking began
  • Why bubbles happen
  • What financial history tells about the present

Why you should read The Ascent of Money

Niall Ferguson offers a comprehensive collection of anecdotes and observations about the development of finance. He begins with a brief discussion of pre-money societies. Then, he carries you through the birth of banking in Renaissance Italy, the 18th-century Mississippi and South Sea bubbles, the role of Nathan Mayer Rothschild in the Napoleonic Wars, and the 20th-century transition from the gold standard to free-market derivatives and currency trading. getAbstract finds Ferguson’s book eminently readable, entertaining and informative. One caveat: the author’s approach is more that of a journalist than a historian, so he does not advance much of a comprehensive theory to explain the events he discusses, even the ones that are still occurring, notably, the financial crisis that began in 2008. This tasty financial history thoroughly covers who, what, when, where and how, a feast of facts with not quite enough “why” for dessert.

About the Author

Niall Ferguson is Laurence A. Tisch professor of history at Harvard University, senior research fellow of Jesus College, Oxford University, and a senior fellow of the Hoover Institution, Stanford University. His books include Paper and Iron, The House of Rothschild, The Pity of War, The Cash Nexus, Empire, Colossus and The War of the World.

Book on the Law of Patents

“The Law of Patents – With a Special Focus on Pharmaceuticals in India” published by LexisNexis is finally out. The book is the first one of its kind to concentrate on the critical and hitherto unexplored area of pharmaceutical patents, especially in the Indian context. The book covers the general law of patents and has a special focus on pharmaceuticals. There is also a separate chapter on exclusive marketing rights.

Read the book’s introduction here.

Read the detailed table of contents here.

Read about the book and author here.

Download order form here.

Bibliographic details: ISBN 978 81 8083 150 8. Price Rs 1595. Hardback, xliv + 1161 pages. Rupture factor: not critical.

New Book on Patents-“The Touchstone Effect”

“The Touchstone Effect: The Impact of Pre-grant Opposition on Patents” is out! Among other things, the book explores the strategic use of pre-grant opposition as a touchstone to check the genuineness of inventions. This book  has an online companion (click here for the blog) where you can find more about the book – you can search and download more than 55 decisions of the Patent Controller on pre-grant opposition (click here).

The book is available at the LexisNexis Online Bookstore.  Publishers will ship the book to any where in India for just Re 1. The book is priced at Rs.295 /-

Bibliographic details:

Title: The Touchstone Effect: The Impact of Pre-grant Opposition on Patents
Author: Feroz Ali Khader
Publisher: LexisNexis Butterworths Wadhwa Nagpur
ISBN: 9788180385544
Format: Soft Cover
Edition: 2009
Price: INR 295.00 / US$ 14.75
Pages: xx + 166 pages (Appendices starts from pg 137, followed by Chapter Notes and Subject Index).

Universal Digital Library

The mission is to create a Universal Library which will foster creativity and free access to all human knowledge. As a first step in realizing this mission, it is proposed to create the Universal Library with a free-to-read, searchable collection of one million books, available to everyone over the Internet. Within 10 years, it is our expectation that the collection will grow to 10 Million books. The result will be a unique resource accessible to anyone in the world 24×7, without regard to nationality or socioeconomic background.”

E-Books Directory

E-Books Directory is a daily growing list of freely downloadable ebooks, documents and lecture notes found all over the internet. You can submit and promote your own ebooks, add comments on already posted books or just browse through the directory below and download anything you need.

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OECD Science, Technology and Industry Outlook 2008

OECD Science, Technology and Industry Outlook 2008. Paris: OECD, 2008.

Global patterns of science, technology and innovation are quickly changing. What are the implications for science and innovation policy? What steps are countries taking to boost their capabilities in science, technology and innovation? What is the contribution of science and innovation to growth and social goals?

The OECD Science, Technology and Industry Outlook 2008 reviews key trends in science, technology and innovation in OECD countries and a number of major non-member economies including Brazil, Chile, China, Israel, Russia and South Africa.

Using the latest available data and indicators, the book examines topics high on the agenda of science and innovation policy makers, including science and innovation performance; trends in national science, technology and innovation policies; and practices to assess the socio-economic impacts of public research.

New to this edition are individual profiles of the science and innovation performance of each country in relation to its national context and current policy challenges. The graphs enable countries to see some of their relative strengths and weaknesses as compared to other countries’ performance.

Table of Contents

  • Executive Summary
  • Chapter 1. Global Dynamics in Science, Technology and Innovation
  • Chapter 2. Main Trends in Science, Technology and Innovation Policy
  • Chapter 3. Science and Innovation: Country Notes
  • Chapter 4. Assessing the Socio-Economic Impacts of Public R&D: Recent Practices and Perspectives
  • Chapter 5. Innovation in Firms: Findings from a Comparative Analysis of Innovation Survey Microdata

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