The ‘Corporate’ language !!

‘We will do it’
means
‘You will do it’

‘You have done a great job’
means
‘More work to be given to you’

‘We are working on it’
means
‘We have not yet started working on the same’

‘Tomorrow, first thing in the morning’
means
‘Its not getting done…
At least not tomorrow !’.

‘After discussion we will decide –
I am very open to views’

means
‘I have already decided, I will tell you what to do’

‘There was a slight miscommunication’
means
‘We had actually lied’

‘Lets call a meeting and discuss’
means
‘I have no time now, will talk later’

‘We can always do it’
means
‘We actually cannot do the same on time’

‘We are on the right track but there needs
to be a slight extension of the deadline’

means
‘The project is screwed up, we cannot deliver on time.’

‘We had slight differences of opinion’
means
‘We had actually fought’

‘Make a list of the work that you do and
let’s see how I can help you’

means
‘Anyway you have to find a way out, no help from me’

‘You should have told me earlier’
means
‘Well even if you told me earlier that

would have made hardly any difference!’

‘We need to find out the real reason’
means
‘Well I will tell you where your fault is’

‘Well…. family is important, your leave is always
granted. Just ensure that the work is not affected’

means
‘Well you know…’

‘We are a team’
means
‘I am not the only one to be blamed’

‘That’s actually a good question’
means
‘I do not know anything about it’
.
.
.
.
.
AND FINALLY, THE BEST OF ALL…
.
.
.
.
.

‘All the Best’
means
‘ You are in trouble’

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‘DECEPTION’ AS A STRATEGY TOOL

Being predictable is not a very good strategic option. At least when it comes to outsmarting your competitors, you have to bring in an element of surprise.

In business, as in sports and war, deception is a key ingredient. It is all about leaving them guessing. Get them to play ‘catch up’ till the time they are out of their breath, and finally out of business.

I will not delve deeper into ‘how to’ deceive. The only thing to remember is that- Defensive is Predictable. So you will need to be dynamic in your approach for a sustainable long term advantage. Let me give you one example-

You can hint at heavy capital expenditure [buying a new and expensive Linear Accelerator] and get your competition to buy that equipment before you [so that they can be ‘equipped’ before you are]. In the end you do not buy that equipment. Moreover, you sell your existing underutilized machines! To top it all, you use the money generated in an aggressive campaign to capture a new market segment. Competition, which will already be cash strapped, will not have enough financial muscle to fight for the new segment. One smooth act of deception can put you on top. You can now be in a position to drive home the advantage and beat them fair and square in other areas of business.

Words of Caution- Aggressive does not mean reckless. I am not against experimenting and trying to be unpredictable. Proper homework and study is a must for any strategy. In the example cited above you will need a lot of homework to be done before you can even announce your ‘false’ plan of investing in a new Linear Accelerator. You will need to predict the probability of the competitor to buy the new machine. You will need information on their financial position. The personality traits of the decision makers in the opposite camp are an important information to have if you want to predict how they will react.

In short the mantra for this month is – Be unpredictable [but do your planning first] and accurately predict how they will react.