‘We will do it’ means ‘You will do it’ ‘You have done a great job’ means ‘More work to be given to you’ ‘We are working on it’ means ‘We have not yet started working on the same’ ‘Tomorrow, first thing in the morning’ means ‘Its not getting done… At least not tomorrow !’. ‘After […]Read More The ‘Corporate’ language !!
Jonathan Richman (Dose of Digital) have suggested ways that pharmaceutical companies should be using social/digital media today. Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)Read More 10 marketing tactics
Being predictable is not a very good strategic option. At least when it comes to outsmarting your competitors, you have to bring in an element of surprise. In business, as in sports and war, deception is a key ingredient. It is all about leaving them guessing. Get them to play ‘catch up’ till the time […]Read More ‘DECEPTION’ AS A STRATEGY TOOL