What the Customer Wants You to Know Ram Charan The heart of the new approach to selling, which Ram Charan propounds in What the Customer Wants You to Know ( http://www.penguinbooksindia.com), is an intense focus on the prosperity of custo mers. “The entire psychological orientation is shifted 180 degrees. No longer do you measure your […]Read More What the Customer Wants You to Know by Ram Charan
Branding has become a subject in marketing that has been turned from a molehill into a mountain, rues Jack Trout in In Search of the Obvious (Westland). The subject of branding has spread from products to rock groups, movie stars, and even symphonies, he notes. “Maybe it’s time to cut through all the silliness and […]Read More In Search of the Obvious by Jack Trout
In recent years, most organisations have replaced the concept of groups with the concept of teams, finds Sarma V. S. Veluri in Organisational Behaviour: An interactive learning approach ( http://www.jaicobooks.com). He says that while teams offer a number of benefits that groups also offer — such as, increased productivity, rapid decision-making, diversity in thinking, enhanced […]Read More Organisational Behaviour: An interactive learning approach by Sarma V. S. Veluri
Financial Management is designed to help the chief executive ensure that the company’s financial management is in harmony with the company’s strategy. The book will also help in ensuring the reverse, that the company’s strategy is feasible, given the company’s financial environment and situation. The authors bring together the essentials of financial management and the […]Read More Financial Management by William W. Sihler, et al.
Publisher: Penguin Press Pub. Date: 2008 ISBN: 9781594201929 No. pages: 432 In this book you will learn How banking began Why bubbles happen What financial history tells about the present Why you should read The Ascent of Money Niall Ferguson offers a comprehensive collection of anecdotes and observations about the development of finance. He begins […]Read More The Ascent of Money by Niall Ferguson