‘Tata Crucible – The Business Quiz’ seeks to bring together sharpest young minds in India to take on the heat of the toughest business quiz in India. Youth is a key audience cluster which the Tata Group is focusing its communication at and Tata Crucible is one of the key initiatives towards this engagement.
Tata Crucible was started as a key initiative in 2004, a year which was christened as the ‘Century of Trust’ year to commemorate the death centenary of the Founder of the Group – J.N. Tata and the birth centenaries of two of its illustrious leaders – J.R.D. Tata and Naval H. Tata. It generated huge response as a high quality business quiz in the very first year and has now become an annual event. In a commissioned research Tata Crucible Campus Quiz has been judged highest rated ground quiz by the students of participating colleges.
The Tata Crucible Quiz is a team based contest (2 participants per team) and is held in 3 tracks. Two back to back tracks – separately for Tata Corporates and Non-Tata Corporates which is followed by the National Finals. The third track is held for Campus students each year which culminates into a National Final. Five editions of Crucible Corporate and Four editions of Crucible Campus have been held so far to enthusiastic response.
Tata Crucible Campus Quiz 2009 now expands its horizons to four new cities and also emerges as the biggest business quiz for campuses in India spanning across 16 key business destinations.